4 Social Media Tips for Appraisers

Appraisers who already participate in the social media space know the benefits for their business. But, how about those who haven’t started, or want to expand their current efforts?

Beyond standard posting and sharing, there are numerous ways social media can help enhance the reputation of an appraisal business. Here are four easy ways appraisers can successfully build, or expand, their social media efforts:

Checklist TwitterChoose wisely. Almost 70 percent of Americans are on social media, which presents a great opportunity for appraisers to reach key target audiences such as current and prospective clients. However, it’s important to pick the right channel(s). LinkedIn could be best for some businesses, while Facebook or Twitter might be more beneficial for others, or perhaps a combination of social networks. Like any other marketing or advertising activity, a business needs to be mindful of the image it projects on social media, and work consistently to ensure meaningful connections with key individuals.

Get a social media management tool. Social media management systems are easy-to-use and helpful tools for appraisers who spend a lot of time away from the office. Systems like Hootsuite allow users to schedule posts to Facebook, Twitter, LinkedIn and other platforms in advance. Hootsuite might be the best known option, but there are others that provide similar offerings. And don’t forget about analytics, so social media efforts can be tracked to help determine effectiveness.

Use images. Written social media content can be informative, but including images in posts is likely to improve engagement, and help followers better remember the message. Of course, those images need to be sized properly and relate to the post. In other words, pictures and text together make a great combination.

Share thoughtfully. Nearly 90 percent of all companies engage in content marketing, but how does a business know if it’s being done right? The key is sharing information that is valuable to the audience and that makes them view the content producer as an important resource.

Social media is an excellent way for appraisers to connect with their target audiences, but like any other business decision, it needs to be handled logically and professionally. Perhaps more than ever, creating and maintaining a quality social presence is relatively easy, and it can be done without taking valuation professionals away from their core responsibilities.

 

 

Comments

  1. says

    Hello! I understand this is kind of off-topic however I needed
    to ask. Does running a well-established website such as yours
    require a large amount of work? I am completely new to running a blog however I
    do write in my journal everyday. I’d like to start a blog so I
    will be able to share my experience and thoughts online.
    Please let me know if you have any suggestions or tips for brand new
    aspiring blog owners. Appreciate it!

  2. says

    the Progressive Conservative Party, to the right with
    the political spectrum; the Liberal Party, which occupies a centrist position; as well
    as the New Democratic Party (NDP), a left-wing political group.
    Severus himself led an important expedition to Britain in 208
    and campaigned in Scotland with substantial forces well north of Hadrian’s Wall, but any work for balance permanent reoccupation was halted by his
    death at York early in 211. It’s extremely crucial
    that you go with a detox program that has a track record of producing excellent recent results for customers, and doesn’t
    create a lot of negative side-effects.

  3. says

    Heya i am for the first time here. I found this board
    and I find It truly useful & it helped me out much. I hope to give something
    back and aid others like you helped me. I constantly spent my half an hour to read
    this webpage’s content everyday along with a cup of coffee.
    These are really enormous ideas in about blogging.
    You have touched some good points here. Any way keep up wrinting.
    http://foxnews.co.uk

Trackbacks

Leave a Reply

Your email address will not be published. Required fields are marked *