Opinions of Value

Your source for appraisal news and trends

Menu
  • Home
  • AI Resources
  • Education
  • Publications
  • Professional Practice
  • News
  • Advocacy
  • About Us
You are here: Home / Appraisal Institute blog / 5 Tips to Elevate A Company’s Social Media Outreach

5 Tips to Elevate A Company’s Social Media Outreach

August 20, 2015 by Appraisal Institute Staff

Appraisers, like those in many other professions, have learned that social media is now a must-have for conducting business. Facebook, Twitter, LinkedIn and other platforms offer valuation professionals the opportunity to engage their target audiences, brand their companies and potentially develop reputations as experts.

laptopBeyond basic posting and linking, there are many ways social media can help increase the effectiveness of an organization’s online presence. Here are five simple ways appraisers can enhance their social media sites:

  1. Use a social media management system. Social media management systems are convenient tools for appraisers who spend more time in the field than behind a desk. Systems like Hootsuite, Buffer and TweetDeck allow users to schedule posts to Facebook, Twitter and other platforms days, weeks or even months in advance. Hootsuite is perhaps the best known SMMS, but there are others that serve the needs of the business.
  2.  Include images. A picture really is worth a thousand words. Photos, graphs and videos are especially important in social media. Facebook posts with images get the most engagement, and tweets with images get 150 percent more retweets. Also, incorporate links to the company’s social media channels into other marketing and advertising tools, e.g., website and email signature.
  3. Use an analytics tool. All the time spent posting, tweeting and linking doesn’t mean much unless companies reach their target audiences. This can be measured by using an analytics tool. Most SMMS, including Hootsuite, have one, but there are other analytics tools with functions like monitoring an online presence in real time.
  4. Keep learning. As social media continues to evolve, its influence as a business-building tool will evolve as well. Learning new social media skills can be nearly as important to appraisers as keeping up-to-date on the latest changes in the valuation profession. Contact educational institutions or professional associations for classes and seminars, or investigate online courses such as those on lynda.com for convenient and typically inexpensive training. Also, check out what other appraisers are doing on social media.
  5. Be consistent. Determine a posting frequency that works best for the company and stick to it. There’s a much better opportunity to increase followers with consistent, quality posts. And be sure the content provides value to the audience. It’s fine to promote a business, but don’t be too self-serving.

Appraisers, share your social media tips.

Filed Under: Appraisal Institute blog, The Appraisal Institute Tagged With: Appraisers, Facebook, Hootsuite, social media, Twitter

Latest Posts

  • Appraisal Institute Annual Conference Kicks Off Next Week July 29, 2022
  • Online Registration Closes Soon for 2022 Annual Conference June 24, 2022
  • Annual Conference Registration Now Open May 27, 2022
  • Keynote Speaker Announced for 2022 Annual Conference April 29, 2022
  • A Look Inside AI Education: Desktop Appraisals (Bifurcated, Hybrid) and Evaluations Seminar Preview April 21, 2022
  • PAVE Action Plan Released, AI Provided Input March 25, 2022
  • 4 Innovative Commercial Building Features That Could Prove Difficult to Appraise March 15, 2022
  • Share Your Expertise at this Year’s Appraisal Institute Annual Conference February 25, 2022
  • Technology Can Aid, Not Replace, Appraisers February 17, 2022
  • Fair Housing Report on TAF Released, PAVE Report Expected Next January 28, 2022

Posts by topic

  • 2014 Presidents message (5)
  • 2015 President's Messages (12)
  • 2016 President's Messages (8)
  • 2017 President's Messages (13)
  • 2018 Annual Conference (5)
  • 2018 Appraisal Institute President's Messages (3)
  • 2018 President's Messages (9)
  • 2019 Annual Conference (8)
  • 2019 President's Messages (12)
  • 2020 Appraisal Institute President's Messages (8)
  • 2020 President's Messages (5)
  • 2021 President's Message (8)
  • AI Connect (5)
  • AMS (2)
  • appraisal bias (1)
  • appraisal careers (17)
  • Appraisal Insstitute designatons (2)
  • Appraisal Institute (220)
  • Appraisal Institute Annual Meeting (8)
  • Appraisal Institute Annual Meeting (4)
  • Appraisal Institute blog (10)
  • Appraisal Institute Body of Knowledge (3)
  • Appraisal Institute chapters (1)
  • Appraisal Institute designation (5)
  • Appraisal Institute Designations (8)
  • Appraisal Institute Education (2)
  • Appraisal Institute Green Addendum (2)
  • Appraisal Institute media coverage (6)
  • Appraisal Institute volunteer opportunities (3)
  • appraisal legislation (4)
  • appraisal myths (3)
  • appraisal regulation (8)
  • appraisal threshold (5)
  • appraisal thresholds (4)
  • appraisal waivers (1)
  • appraiser diversity (1)
  • appraiser trainee (1)
  • Appraisers (9)
  • Arbitration (2)
  • arbitrator (1)
  • association management system (1)
  • automated valuation models (1)
  • AVM (1)
  • Bifurcated (1)
  • Bifurcated Appraisal (2)
  • big-box properties (1)
  • Call for proposals (1)
  • Candidate for Designation (3)
  • Candidate for Designation (3)
  • challenging appraisals (1)
  • co-op appraisals (1)
  • condo appraisals (1)
  • conservation easement appraisals (1)
  • conservation easements (1)
  • consumer appraisal information (11)
  • coronavirus appraisals (1)
  • designations (3)
  • desktop appraisals (2)
  • Diminution valuation (1)
  • exterior appraisals (1)
  • FHA appraisals (1)
  • FHA Handbook 4000.1 (1)
  • green valuation (9)
  • HERS Index (1)
  • HERS rating (1)
  • Highest and best use (2)
  • home appraisals (7)
  • home inspections (3)
  • Home Renovations (2)
  • Home Winterization Tips (2)
  • Hybrid Appraisal (1)
  • International outreach (1)
  • International Valuation Conference (5)
  • landscaping and appraisal (2)
  • landscaping and property values (2)
  • Main (10)
  • market analysis (3)
  • multifamily appraisals (1)
  • office building appraisals (1)
  • office property appraisals (1)
  • oil spills (1)
  • overhead transmission lines (1)
  • property tax appeals (3)
  • PUD appraisals (1)
  • relocation (1)
  • Residential Appraisal (1)
  • residential appraisals (8)
  • residential appraisers (4)
  • RMAT (1)
  • rural property (3)
  • social media for appraisers (2)
  • solar (1)
  • SRA designation (1)
  • TAF (1)
  • taxes (1)
  • technology and valuation (2)
  • testimony (2)
  • The Appraisal Foundation (1)
  • The Appraisal Institute (105)
    • 2022 Presidents Messages (3)
    • Appraisal Institute Review Designations (1)
  • The Appraisal Journal (2)
  • timeshare appraisals (1)
  • transportation (1)
  • Trial preparation (1)
  • USPAP (2)
  • valuation careers (10)
  • volunteer (1)
  • Volunteers of Distinction (8)

RSS AI News

  • Hybrid Appraisals Can Offer New Opportunities for Appraisers: The Appraisal Journal August 11, 2022
  • Rapid Growth and Influx of New Residents Pushes Austin Affordability to the Limit: Valuation Magazine July 26, 2022
  • New Appraisal Institute Book Shares Advice for Appraisers in Real Estate Arbitration July 7, 2022

RSS Industry News

  • US Needs 4 Million More Apartments by 2035, Research Shows August 3, 2022
  • Federal Reserve Planning More Rate Increases to Curb Inflation August 3, 2022
  • Economy is Slowing, Housing Starts and Home Sales Both Decline, Data Reveals August 3, 2022

Follow us

icon_youtubeicon_linkedinicon_twittericon_rssicon_facebook

About this blog

Opinions of Value provides the appraiser perspective on developments in the valuation profession, insight on legislative and regulatory issues and outlook on industry trends.
Terms of Use | Disclaimer | Guest Blogger Guidelines

Dotcomm Award

Copyright © 2022 · Genesis Child on Genesis Framework · WordPress · Log in