Appraisers who already participate in the social media space know the benefits for their business. But, how about those who haven’t started, or want to expand their current efforts?

Beyond standard posting and sharing, there are numerous ways social media can help enhance the reputation of an appraisal business. Here are four easy ways appraisers can successfully build, or expand, their social media efforts:

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“We don’t have a choice on whether we do social media; the question is how well we do it.”

– Erik Qualman, social media expert and author of “Socialnomics”

By using social media effectively, appraisers and other small business owners can reach broad audiences and can engage directly with existing and potential clients. Here’s how: [Read more…]