In the organization’s latest video, the Appraisal Institute invited Donna L.G. Shaft, principal of Professional Business Development, a company that coaches professional service providers on how to develop their businesses and grow their companies, to offer tips for how appraisers can take their businesses to the next level.

AI: Why is it important for appraisers to focus on marketing and business development?

DLGS: I’ve spent more than 20 years working with professional service providers and I have a practice of my own, so I know that marketing and business developmentare the active ingredients in every successful business. It’s hard to add one more thing to your day, but that’s the path to success.

AI: Why should appraisers have a business development tool kit?

DLGS: Appraisers need field-tested tools and tactics, which should include social media, websites, testimonials and publications to name just a few. [Read more…] about How Can Appraisers Develop and Grow Their Businesses?