Tips for Mobilizing an Appraisal Business

With 2015 just around the corner and mobile technology becoming more prevalent in the workplace every day, now would be a good time for appraisers to mobilize their businesses.

In fact, the U.S. Small Business Administration says advances in technology are made each day that provide additional opportunities and challenges for small business owners seeking to mobilize their companies.

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Market for mobility

One of the primary areas where small business owners, such as appraisers, can benefit from mobilization is marketing. Whether it’s making a website mobile friendly, communicating with potential clients via text message or engaging in social media, having a mobile marketing presence is a key to success in today’s marketplace. In fact, a recent survey found that 80 percent of small business owners are leveraging mobile technology for work. [Read more…]

How Data is Changing the Appraisal Profession

In the organization’s latest video, the Appraisal Institute invited Mark R. Linné, MAI, SRA, chief analytics officer of ValueScape Analytics, an appraiser and software developer, to discuss how data is changing the appraisal profession and what appraisers need to know about the next generation of valuation technology.

AI: Why should appraisers care about data and technology?data_analytics

ML: So much of our work is dependent on data, yet until fairly recently, appraisers have had incomplete data about the real estate industry. Now, we have more data than we ever dreamed possible, and it’s critical that we have the tools and understanding of markets to utilize it. Data — and the technology to analyze it effectively — is perhaps the greatest single trend the valuation profession can take advantage of. It will serve as the foundation for the profession as we move forward. [Read more…]