Tips for Mobilizing an Appraisal Business

With 2015 just around the corner and mobile technology becoming more prevalent in the workplace every day, now would be a good time for appraisers to mobilize their businesses.

In fact, the U.S. Small Business Administration says advances in technology are made each day that provide additional opportunities and challenges for small business owners seeking to mobilize their companies.

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Market for mobility

One of the primary areas where small business owners, such as appraisers, can benefit from mobilization is marketing. Whether it’s making a website mobile friendly, communicating with potential clients via text message or engaging in social media, having a mobile marketing presence is a key to success in today’s marketplace. In fact, a recent survey found that 80 percent of small business owners are leveraging mobile technology for work.

Set a policy

According to a separate survey of small business leaders, 68 percent of U.S. small business employees use personal communications devices for work purposes whether or not the business has a formal policy. Yet the results showed that just 19 percent of companies have implemented policies and IT systems to manage employees’ devices for work purposes. Without a policy in this key area, employees are left to their own devices, which might or might not meet employer expectations.

Modernize tools

While mobilizing an appraisal business is important to stay competitive, numerous products can enable valuation professionals to work more efficiently. And, considering the amount of time appraisers spend away from the office, even small improvements in efficiency can go a long way.

Embrace the future

If there is any question about the proliferation of mobile in the coming years, Goldman Sachs puts mobile-specific commerce — or m-commerce — at $638 billion by 2018. For scale, that figure represents the entire e-commerce accounted for in 2013.

Appraisers, what successes and learning experiences have you had with mobilization?