More than 1 billion.
That’s the potential viewing audience for first half 2017 media coverage featuring the Appraisal Institute and its professions, notes a video of AI’s latest media highlights.
AI and its professionals were featured in 1,337 stories appearing in 544 unique media outlets that includes print, television and online. The potential audience was more than 1 billion with a publicity value of nearly $3.5 million.
The Appraisal Institute is one of the first places the national media turns to when it needs comments and perspective on valuation and other real-estate specific topics. So far in 2017, AI and its professionals have been featured in: Forbes, The Washington Post, U.S. News & World Report, the Chicago Tribune, Fine Homebuilding, National Mortgage Professional Magazine and Scotsman Guide. At local and statewide levels, media contacts also turn to AI professionals for their expertise for print articles, and radio and television broadcasts.
This year AI and its professionals have provided expert opinions on green valuation, home renovations, appealing property taxes, modernizing appraisal regulations and how societal changes are impacting the value of traditional restaurants in Japan.
Watch the video of AI’s first-half 2017 media coverage highlights: