AI and its Designated Members were featured in more than 650 news stories in 383 different media outlets across the country, garnering nearly 900 million views, for a publicity value of nearly $1.3 million.
This coverage included television stations across the country, as well as major newspaper, online and trade publications, including: Yahoo! Finance, The New York Times, Realtor.com, CNBC, MSN Money, Builder Magazine and HousingWire.
The Appraisal Institute and its leaders have covered a number of topics over the past six months, including: energy efficiency, appraiser demand and stigmatized properties.
Watch the video below to see highlights of the coverage in the last half of 2016: